Knix
Save Yourself
No matter how much you prepare, your period always strikes with a bloody vengeance. And like the best slasher villain, when you think it’s finally over , when you think you’ve made it out of the woods, it comes back for one more unexpected strike right at the very end. Knix’s leakproof period underwear can’t stop the attack but we can keep the carnage and chaos of menstruation at bay long enough for you to save yourself.
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BloodShed Trailer/TV Spot
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Alamo Draft House x Knix
Knix is curating a branded horror experience at Alamo Drafthouse’s Flagship theater in Austin. Featuring a limited release Knix horror short, a carefully selected series of classic scary movies, red popcorn butter, Knix merch, ookie spookie themed bites, bloody popcorn cups (think those cheapy halloween knives), creepy bathroom experiences, and so much more.
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Knix x AirBnb
An Immersive Horror Experience
The silent slashers that haunt our dreams are just characters on the silver screen. But the menace that terrorizes 1.8 billion people every month is very, very, real. Knix is teaming up with the famous Horror House in
Big Bear California to give folks a realistic immersive campy-horror experience that they won’t soon forget.
04
The Tracker
Knix X Oura
Trying to track the monster is next to impossible, it has a mind of its own, you can get close but it always appears unexpectedly. Knix is pairing up with Oura Ring to bring you ominous reminders that it is coming for you, that you’re not out of the woods yet, or that it could come at any time. These notifications will be a reminder for people that its time don their Knix armor so they can save themselves from the Bloodshed.
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Fourteen Day Slasher Pack
Packs of underwear typically come in sets of five or seven, but, if you’re a person who has a period you know that there’s a two week window where disaster could strike at any moment. Knix is making a fourteen day pack embroidered with the faces of famous scream queens(Laurie Strode, Sydney Prescott, Marion Crane, etc..) and their slasher counterpart (Michael Myers, Ghost Face, Norman Bates, etc..). Now you’ll always have a clean pair and a reminder that you can save yourself from the horror thats about to ensue.
06
The Vending Machine
A desolate rest stop off a forest road, a ramshackle gas station off a desert exit, the eerie emptiness of the campsite bathrooms after everyone has gone to sleep. These locations make you feel like you’re stepping into a horror movie, and even more so if you’re there to deal with the monthly monster’s bloody mess. Knix is placing eerie flickering vendinding machines full of Knix period underwear and other period products at these haunting locations to help you save yourself from the true horror lurking just within.
Copywriter: Colee Whitacre
Art Director: Gabby Joyce