Wendy’s
Do it Biggie

Wendy’s has always done it big, like, really big. Name another joint with a triple stack Baconator, a 40 oz cup, or a meal deal literally called the Biggie Bag. For us, doing it Biggie is second nature, because when you’re this good there’s no point in playing it small. 

01
Biggie in the Bag Challenge

Think you can do it Biggie? Prove it. Order the new Biggie Bag Challenge and get a massive bag of Biggie Swag plus the Biggie Bag staples of your choosing. Wear your Biggie bucket hat, burger ring, bomber jacket, and glasses and show us how Big you can go by chowing down on a burger while getting a Wendy’s tat, free falling while eating fries, feature nuggets in a music video, or any other number of over the top ways to enjoy the Wendy’s Biggie Bag.

The top ten best videos will be rewarded prizes like CEO of Wendy’s for a day, a chance to be featured in a Wendy’s commercial, $5,000, solid gold Sauce Gardner chain, Wendy’s ltd edition burger shoes and tracksuit, or a year supply of Wendy’s. 

02
Biggie Sauce

You know what, part of being the Biggier person is recognizing and addressing your shortcomings and we’re ready to admit that our sauce game is weak. We don’t have a szechuan sauce, or zesty sauce, the best we have is some ghost pepper ranch.Thats about to change. We’re pairing up with larger than life celebrity chef Matty Matheson to create a sauce we can proudly put the Biggie name on. 

03
Sauce Gardner Food Chains

Collabing with Jets super star Sauce Gardner to create a line of food chains worth waiting in line for. Placed in Biggie Bags as a limited release item (think H**pyMeals for adults), customers have a chance to collect seven different designs, baconator, fries, frosty, nuggets, Wendy, “Biggie”, and “sauce”, at participating locations, every 200th customer gets a real gold plated and cubic zirconium chain. 

04
Wendy’s Tracksuit

You can’t say Biggie without thinking about the one and only Biggie Smalls, which naturally leads to 90’s hiphop/rap culture, making the only obvious conclusion here a 90’s throwback Wendy’s branded tracksuit. 

05
The Biggie Burger Shoe

This ones pretty simple, we’re putting our Biggiest burger, the Triple Stack Baconator, inside a pair of shoes.  You can talk the Biggie talk, but can you walk the Biggie walk?

Copywriter: Colee Whitacre

Art Director: Alec Fisette